Week 5 Reading Response 3

Each category appeals to exactly what their names imply. The courage category appeals to the individual who views the ad to have the courage to do what it takes to help someone they know get help with drug or alcohol abuse. The regret category obviously appeals to feelings of empathy. The image of the tire and the text remind the viewer of something that happened in their life that they really regretted doing and the way they felt after doing the regretful act. The viewer would not want to repeat such a regretful act or feel like that again. The I am category appeals to the image of well rounded people (young people) that the viewer will most likely want to identify with and strive to be. The appeals in the courage category are linked to the subject of a girlfriend feeling the need to confront her boyfriend about his drug abuse. The image that is used shows a young, average looking couple that many teens can relate to. The subject is talking to someone you care about about their drug abuse. The text of the courage add states two of the negative possible outcomes of the girls conversation about drug abuse with her boyfriend but ties it all together by stating that by doing so, she really does care about him. The regret add uses the image of a bent bike tire which ties in with the text and subject of hitting a small child while being under the influence of marijuana. The I am category uses the subject and images of people that may be stereotyped as drug users, specifically marijuana. The texts aims to show that these stereotypes are often false and appeals to the viewers desire to be a well rounded individual.