Reading Response Week 7 and 8 #3

The visual argument presented here is done primarily in Spanish for several reasons. One reason is so the ad's message is not lost by being presented in English when it is targeted to Spanish speaking Latino men. If the message were in English, Spanish speaking men may feel that the add is not really speaking to them. By having the message in Spanish there is no denying that the add is about and for depression in Spanish speaking Latino men. Another reason the message is in Spanish is so that the message can get across to Spanish speaking men that live in the U.S. And may not speak English at all. The argument is also made in Spanish to evoke a feeling of pride for being Spanish speaking and shows that it is all right to feel depressed even as a Spanish speaking Latino male, even though traditionally it is not considered manly for Latino men to discuss their feelings. The language choice once again makes the argument much more relatable and powerful to Spanish speaking target audience then it would be if it had been done in English. That is the relationship to the target audience and the choice of primarily using the Spanish language in the add. The designers of the add chose to include the phrase “Real Men, Real Depression” to broaden their audience to non-Spanish speaking Latino men, as they will be able to understand that the message is targeted to them even if they do not speak Spanish themselves.. The inclusion of the non-English phrase helps to include people that are not of Latino decent, even though the add is clearly targeted to men of the Latino community.